Seguimento de Planograma

Aumentando a receita e definindo o layout das prateleiras de acordo com planogramas

Planeje-Faça-Verifique-Aja

Os varejistas veem um aumento de até 9% nas vendas, garantindo a colocação correta do produto

Desafios do processo

Baixa

precisão

Dificuldades em influenciar as razões por trás das regras

Falta de transparência

Dificuldades em avaliar o motivo e o volume das violações

Baixa

estabilidade

Determinando o impacto potencial dos planogramas no crescimento das vendas

Difícil

escala

Auditoria manual: demorada, com alto custo, baixa cobertura e erros humanos

How Ailet can solve these issues

ONLINE RECOGNITION
Photo results in less than 20 seconds. Results are available while the sales representative is still at the store
1
DATA QUALITY
Up to ~98% recognition accuracy and photo quality control for the field-teams, geo-fencing, photo duplicates elimination
2
KPIs CONTROL
Field-force tasks setup, online KPI calculation and clear execution guidelines, based on concrete errors, to make adjustments to the layout right at the shelf
3

EXTENSIVE DATA
Fast upload of new assortment plans (by SKU for brand, category), relevant planogram files, calculation of the fact in facings and SKUs, reasons for out-of-shelf occurrences for each SKU
4
REAL-TIME REPORTING
Real-time reporting on Planogram Compliance metrics dynamics, team's performance for the back office. Holistic BI dashboards with SKU status distribution, position, shelf, stand level, etc
5
SYSTEM CUSTOMIZATION
Flexible system set-up according to your specifications - placement plans, macrocategories, categories, brands, manufacturers, availability, absence, POS
6

Benefits received

Streamlined planogram compliance
High data accuracy, automatic realogram/planogram compliance detection. Timely in-store corrective instructions for your filed-teams
Agile teams & Lower audit cost
Minimised human error with automation and increased store coverage in less time

Data-driven decisions by management
Automatic planogram compliance reporting to management team with analytical dashboards setup to your specifications
Improved product availability & placement
Flexible configuration of placement plans according to the layout rules. Individual criteria setup